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Frederick County Chamber of Commerce  - Making Connections

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Envisioning 2012
Strategic Plan - 2007-2012

Theme I: Business is about Community

Goal A) Create Effective Partnerships
Strategy 1: Engage in open dialogue and positive relationships with elected officials.
Strategy 2: Build and participate in issues-based coalitions of community organizations.

Goal B) Optimize the Effectiveness and Contribution of Leadership Frederick
Strategy 1: Establish an active Leadership Frederick alumni association
Strategy 2: Actively promote Leadership Frederick
Strategy 3: Leverage the resource of Leadership Frederick graduates as an integrated voice with the chamber for key community issues.
Strategy 4: Actively recruit leadership class participants that are reflective of the Frederick County community.

Goal C) Enhance Business Support for Education and Workforce Development
Strategy 1: Participate in a coalition in the ongoing development of the Frederick County Business Round Table for Education.
Strategy 2: Be an information source for workforce development

Goal D) Engage Diverse People and Ideas
Strategy 1: Promote a diverse, multi-perspective dialogue on the future of the community. (FREDERICK 2027)
Strategy 2: Be a resource to educate and connect minorities with business opportunities.
Strategy 3: Ongoing awareness of what is of value to diverse community segments and striving to incorporate this into our strategic plan and initiatives.
Strategy 4: Create awareness and understanding of the value of business to the health and vitality of the community.

Theme II: Performance

Goal A) Ensure the Financial viability of the Chamber
Strategy 1: Ensure adequate funding for all goals and commitments.
Strategy 2: Strategically review and refocus key revenue sources.
Strategy 3: Reach into the foundation market to finance the plan.
Strategy 4: Apply for grants that support specific initiatives.

Goal B) Take Action and Execute Effectively
Strategy 1: Have a clear stance and one voice that reflects our members opinions on issues.
Strategy 2: Utilize cutting edge technology.
Strategy 3: Demonstrate accountability and follow through on commitments.
Strategy 4: Move and successfully transition to larger, more appropriate office space.
Strategy 5: Professional leadership and staff.
Strategy 6: Learn from best practices of other successful chambers.

Goal C) Communicate a Clear and Visible Identity
Strategy 1: Consistent representation at key community meetings (city, county, state)
Strategy 2: Optimize communication tools and media

Goal D) Have a Representative Board of Actively Engaged Community Leaders
Strategy 1: Cultivate relationships with representative community leaders and invite them to participate.
Strategy 2: Ensure board effectiveness
Strategy 3: Utilize resource of Leadership Frederick for potential board positions
Strategy 4: Develop and use process for alignment of board on community issues

Theme III: A Vibrant Economy

Goal A) Support Small Business
Strategy 1: Significantly increase membership and engagement by demonstrating the value of chamber membership.
Strategy 2: Provide educational opportunities, services and support

Goal B) Advocacy and Support for Medium and Large Business
Strategy 1: Significantly increase membership and engagement by demonstrating the value of chamber membership.
Strategy 2: Be an advocate for large business on relevant legislative issues on a local, state and federal level.
Strategy 3: Take public positions on economic issues with supporting rationale

 





In the section:
Frederick County Chamber of Commerce
8420-B Gas House Pike • Frederick, MD 21701 • 301.662.4164 (p) • 301.846.4427 (f)

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