

Why just buy advertising when there is so much more you can do to develop your company’s brand?
Advertising is great…but so are public relations and community affairs. Sponsoring events and programs at the Frederick County Chamber of Commerce includes all three branding strategies in one effective multi-faceted strategy.

Sponsoring Frederick County Chamber events and programs gives your company the publicity and brand recognition you need in a positive and receptive environment. Business leaders recognize and appreciate companies that help them gain knowledge and make important contacts.
When you sponsor a Chamber event or program, your company benefits from:
- Brand Association with High Profile Business Events – Companies that want to be recognized for being industry leaders and community partners welcome the benefits of association with important business events. If your company needs name recognition with high-income professionals, executives, managers and other influential business decision-makers, Chamber events and programs may be just the answer.
- Publicity – Public recognition can’t be purchased; it has to be earned. With 93 years as the foremost business association in Frederick County, the Chamber can make public recognition a bit easier. Chamber events and programs are highly publicized…and so are their sponsors. Your company’s brand name is included in collateral materials and print advertising to help you lock in this valuable public recognition.
- Advertising – Some Chamber events are supported with their own advertising campaigns. Exposure in broadcast, print and on-line advertising ensures heightened sponsor brand recognition among a carefully targeted audience of business owners and executives.
- Access to New Business Relationships – The one-on-one marketing opportunities of Chamber events and programs allow companies to open relationships with dozens of new clients and customers. And these events are also ideal for renewing and strengthening relationships with existing clients and customers.
|