Frederick Strong is a marketing and communications initiative spearheaded by the Frederick County Chamber of Commerce in the beginning stages of the pandemic designed to support the goal of rebuilding community, consumer and economic confidence.
CAMPAIGN GOALS
  • Increase regional community pride.
  • Increase awareness of recovery and rebound efforts of the​ Frederick County area.
  • ​Inspire the community to get involved and unite behind a shared community interest.

VIDEO (WITH CAPTIONS) 

MESSAGING: STRONG ALONE, UNSTOPPABLE TOGETHER

Strength. 

It’s been rooted in Frederick County for centuries. From our farm fields nestled in the shadows of the Blue Ridge to the busy streets of our downtowns, we have used our strength to build industries, grow businesses and make our home a great place to live, thrive and raise a family.
Yes, the journey hasn’t always been easy. We have endured a great many challenges over the years, and the current COVID-19 pandemic is certainly testing many corners of our lives.

But we are tough, resilient and focused. More importantly, we are united and inspired in our mission—now, more than ever—to make our community stronger. After all, it’s what we have always done.
​
We are Frederick Strong.

LOGO(S)

The central image of Frederick Strong is a heart and a closed hand. 
The mark, a closed hand, is a symbol of strength and determination. We'll need every ounce of strength and every bit of determination as we begin the hard work of reopening our economy in the wake of the pandemic. We'll be battling fear, uncertainty, and loss, so our collective strength is essential.

​A heart represents love, sensitivity, and compassion; maybe three of the most essential human values we're going to need in the days ahead. Love for our fellow man, sensitivity for both the human and financial toll, and compassion towards those who still harbor fear over a return to something approaching normal. The combination of these two powerful symbols, the heart and the hand, demonstrate how strength, determination, love, compassion, and understanding will be essential to our economic and community recovery.
Picture
​By request, we offered two versions of the logo for our community to utilize.

FREE COMMUNITY TOOLS

Note: Services to create all of the assets and many of the physical assets themselves were donated for the good of the community.
​No money was spent on this campaign by the Chamber.
Website
Video
Logo(s)
Digital assets in the form of:
  • Social media imagery (Facebook, LinkedIn, Instagram, Twitter)
  • Instagram story videos and imagery
  • Zoom backgrounds

​Pre-designed posters + one that is customizable 
Pre-written content calendar
Posters

Yard Signs

Stickers

Window Clings

Masks

​T-shirts

WEBSITE: MAIN POINT OF ACCESS

The Frederick Strong website served as the main hub for information and portal to all of the digital assets for community members to utilize in any way they saw fit.

Many organizations used the assets on their advertisements, on their digital outreach, in their merchandise or on larger scale projects to show their support for the community. Please visit the site to peruse the materials made available.

COMMUNITY PRESENTATIONS

SAMPLING OF PRESS 
"We are supporting the Frederick Strong campaign as a rallying cry. The community understands the impact covid is having on small businesses. It's impacted the employees who depend on tourism support. Our job at tourism is to focus on bringing people in from outside the county to spend money here to benefit the community. We need people to come and stay in hotels. That our bread and butter. We also need the destination to be strong, so we need these restaurants and shops to survive. We will do everything we can with our partners to do that," - John Fieseler, Executive Director of Visit Frederick. 

EXAMPLES OF HOW FREDERICK STRONG WAS ADOPTED IN FREDERICK COUNTY

"When I think of Frederick, I think of this town's resilience. From the economic development level, our goal is to help build a playing field that businesses can be successful investing in and creating jobs that will build a tax base for the community. Our strategy in doing that is to try to position Frederick as one of the best places for companies to want to invest and grow as we come out of covid. I see this Frederick Strong campaign as a unifying opportunity for all the different groups to help business leaders to minimize risk and realize that the opportunity to invest in Frederick for the future is still great. I am using Frederick Strong as a tool in the toolbox to position Frederick in the minds of business leaders as a place they can continue to be successful," says Richard Griffin, Director of Economic Development for the City of Frederick.

A REQUEST TO CONTINUE SUPPORT INTO 2021...

Due to the campaign's profile in the community, our health system requested that we continue to the efforts in 2021 with an emphasis on vaccinations and continued safety and diligence. The campaign has been slightly altered to become Frederick Safe to begin work in the community once vaccines become more available to the public at large. 

UPCOMING EVENTS

NEW MEMBERS
Copyright Frederick County Chamber of Commerce.  All Rights Reserved.
118 North Market Street, Suite 100, Frederick, MD  21701
[email protected] | Phone: (301) 662-4164
Hours: Monday - Friday 8:00am - 4:30pm