Since 1912 the Frederick County Chamber of Commerce has served as the voice of business promoting growth and the creation of opportunity in our region. 

In 2018 the board of directors set their number one strategic priority: Take all necessary steps to become a communications force, both in member/prospect relations and as the voice for business and prosperity.

This directive meant that our organization would need to undergo a strategic and dramatic change. 
At the start of the rebrand project, our organization was suffering from a lack of communication and brand confusion as a result of:
  • Dated materials & technology
  • Inconsistent imagery & design
  • Lack of clear messaging
  • Multiple sub-brands
Having inconsistent visuals and zero brand cohesion between initiatives and programs mades the process of nurturing trust a nightmare — we were introducing ourselves to them for the first time every single time.

REBRAND STORY SLIDESHOW

Chamber of Commerce Rebrand by Jennifer Gerlock
(Link in case embed malfunctions during judging: The rebrand process story and visuals.) 

NEW MISSION, VISION AND CORE VALUES

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NEW MISSION: The mission of the Frederick County Chamber of Commerce is to create value for our members through leadership, education, advocacy and networking, and to move the business community forward by promoting shared interests.

NEW VISION: The vision of the Frederick County Chamber of Commerce is to create a culture of innovation and collaboration for the Frederick County business community.

NEW CORE VALUES: Frederick County Chamber of Commerce’s five core values represent what we stand for and why we exist. We hold these values to the highest degree of authenticity.
  • Leadership — We strive to develop and provide cutting-edge leadership that transcends our membership and positively impacts the direction of the Frederick County business community.
  • Opportunity — We work to provide tangible opportunities for our members that will enable their individual growth, fuel business innovation and provide economic well-being and quality of life in Frederick County.
  • Collaboration — We work respectfully, cooperatively and in partnership with our members as well as with municipal, county, state and federal governments and their representatives to create strong and successful relationships.
  • Community — We serve as the hub and facilitator for the Frederick County business community, bringing together current and aspiring leaders from all sectors of the economy to share ideas, strengths and expertise.
  • Education — We inform the Frederick County business community through communication and collaboration with leaders to share expertise and thought leadership.

VISUAL ASSETS

Frederick Chamber Insights

Frederick Chamber Insights is a news outlet of the Frederick County Chamber of Commerce that was launched in conjunction with the rebrand process. Our organization did not have the budget for a complete website overhaul so we modernized what we had at our disposal and added a Wordpress site to our communications mix allowing us to feature member businesses, economic development news, coverage of important issues and topics, advice for working smarter, Chamber news and much more!

Rebrand Newspaper Advertising Examples:

SPECIAL RECOGNITION

The new logo for the Frederick County Chamber of Commerce was awarded a silver ADDY Award at the American Advertising Awards in Greater Frederick and was included in the official Logo Lounge Book 12, having been chosen from among nearly 40,000 logos that were reviewed by an international judging panel.

UPCOMING EVENTS

NEW MEMBERS
Copyright Frederick County Chamber of Commerce.  All Rights Reserved.
118 North Market Street, Suite 100, Frederick, MD  21701
[email protected] | Phone: (301) 662-4164
Hours: Monday - Friday 8:00am - 4:30pm